JURNAL PUSTAKA KOMUNIKASI
Jurnal Pustaka Komunikasi is a scientific journal that publishes scientific articles specifically for the study of communication sciences. Jurnal Pustaka Komunikasi contains articles on Communication Science, communication management, advertising, journalism, public relations, broadcasting and media studies.
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<![CDATA[TRANSFORMASI INTEGRATED MARKETING COMMUNICATION DI ERA DIGITAL ]]>
<![CDATA[Santoso, Prasetya Yoga]]>
<![CDATA[ JURNAL PUSTAKA KOMUNIKASI Vol 1, No 2 (2018) ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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<![CDATA[This study aims to determine the transformation of Integrated Marketing Communication in the Digital Age and the implementation of business people and the impact of these changes. The findings in this study describe the characteristics of online media and social media that have differences with conventional media. Currently IMC is included in IMC 4.0 where interactions can be done anywhere, anytime, and only with one online media. With the internet network, companies can market their products through online, advertorial, promotion, and sales advertisements directly in one form of media. IMC 4.0 allows only online audiences to be able to make transactions, obtain information, complain, until testimonials. Shifting from the physical store / store and now only being sold via online media where buyers see displays with catalogs, photos, videos, and dimensional and other information. The shift from conventional stores to online sales. Many conventional stores are closed and they set up online shops and online malls.]]>
<![CDATA[KOMUNIKASI PUBLIK CALON GUBERNUR PROVINSI JAWA BARAT 2018 DALAM MEMBANGUN PERSONAL BRANDING MENGGUNAKAN TWITTER ]]>
<![CDATA[Srisadono, Wahyu]]>
<![CDATA[ JURNAL PUSTAKA KOMUNIKASI Vol 1, No 2 (2018) ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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<![CDATA[Along with the development of internet technology with social media as a supporter in it, making personal branding activity becomes very open. Perception will form when one sees part of personal branding activity on social media. Social Media Twitter has a very important role for the candidates of Governor of West Java, to be able to communicate with the public, in building communication with the community and help him do personal branding to improve the image and popularity in the public eye.On that basis, in this research will see how public speaking of West Java Governor candidate in developing personal branding through social media account twitter in accordance with the eight laws of personal branding and characteristic of strong personal branding. ]]>
<![CDATA[IMPLEMENTASI MANAJEMEN KOMISI PENYIARAN INDONESIA DALAM MENGAWAL ISI SIARAN TELEVISI ]]>
<![CDATA[Intani, Retno]]>
<![CDATA[ JURNAL PUSTAKA KOMUNIKASI Vol 1, No 2 (2018) ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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<![CDATA[Many interests dealing with television business effect on programs to gain demands of the market. Television programs are analogous to products or goods that are sold to other parties, in this case the audience and advertisers. The more audiences want goods (programs), the more interests that can influence on economy, social and cultural interests and also political interests. The implication is that goal of making programs are always directed to profit oriented. The Indonesian Broadcasting Commission (KPI) has its tasks to guarantee the community to have information that is appropriate and correct in accordance with human rights (Broadcasting Law 32/2002 Article 8 verse 3a). This study aims to determine the management implementation of the Indonesian Broadcasting Commission in monitoring and overseeing the content of Indonesian television broadcasting to establish healthy television programs. This study uses management theory consisting of planning, organizing actuating, controlling with constructive paradigms, qualitative approaches and descriptive methods. The results shows that KPI has implemented planning, organizing, actuating, controlling in carrying out the task of monitoring and overseeing television programs.]]>
<![CDATA[ONLINE SHOP SEBAGAI CARA BELAJAR DI KALANGAN MAHASISWA ANGKATAN 2018 FIKOM UPDM (B) ]]>
<![CDATA[Fariastuti, Ida]]>
<![CDATA[ JURNAL PUSTAKA KOMUNIKASI Vol 1, No 2 (2018) ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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<![CDATA[Online shop provides various facilities in the transaction process, whether that makes students of FIKOM UPDM (B) choose to use an online shop or something else that encourages students to choose an online shop as a way of shopping. Research Objectives (1) describe the phenomenon of online shop among students (B) of FIKOM UPDM (B). (2) To find out the factors that encourage students of FIKOM UPDM (B) choose how to shop using an online shop. This study uses the constructivism paradigm with qualitative methods. The theory used in this study is the New Media Theory. The research data sources are 5 students of FIKOM UPDM (B)who use online shop services, 1 UPDM Faculty of Communication Sciences lecturer (B) 2018 and 3 online experts. The results of this study indicate that the online shop among UPDM Faculty of Economics students (B) 2018 provides various changes in the way of shopping. Online shop has replaced many conventional shopping models into an online shop.Suggestion for students of FIKOM UPDM (B) is to use a trusted official website and choose high quality items when conducting online shop transactions.]]>
<![CDATA[PENGARUH KOMUNIKASI INTERPERSONAL GURU PENDIDIKAN AGAMA ISLAM DAN MOTIVASI TERHADAP PRESTASI BELAJAR SISWA ]]>
<![CDATA[Muhtadin, Muhtadin]]>
<![CDATA[ JURNAL PUSTAKA KOMUNIKASI Vol 1, No 2 (2018) ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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<![CDATA[This study aims to discuss the interpersonal communication interactions of PAI teachers and learning motivation towards the learning achievement of PAI students. Madrasah Aliyah Nurul Islam empties Boyolali in the academic year 2017/2018.The results of the analysis show that (1) There is a significant effect between PAI interpersonal communication and learning achievement. This can be seen from the results of t-count of -2.302> t-table -2,021. This is also corroborated by the significant value of Interpersonal Communication of 0.026. Because the significance value is 0.026 <0.05, it can be concluded that there is a relationship between the variables of Interpersonal Communication on Student Learning Achievement. (2) There is a significant influence between motivation and learning achievement. This can be seen t-count -2.111> t-table -2.021. Because the value of t-count> t-table is -2.111> -2.201, then motivation has competence in PAI students' learning achievement. This is also corroborated by the significant motivation value of 0.026. Because the significance value is 0.040 <0.05, it can be concluded that there is a variable influence on Student Learning Achievement. (3) There are interactions between interpersonal teachers of PAI communication and motivation together (simultaneous) with learning achievement. From the results of data processing can be obtained R² value of 0.386 So Interpersonal Communication and Motivation Increases learning achievement by 38.6%, while the remaining 61.4% is needed by other variables outside of this study.]]>
<![CDATA[ANALISIS PENGARUH MENONTON TAYANGAN UTTARAN DI ANTEVE TERHADAP PERILAKU SOSIAL IBU RUMAH TANGGA ]]>
<![CDATA[Adhypoetra, R. Rama]]>;
<![CDATA[Meliala, Yos Horta]]>
<![CDATA[ JURNAL PUSTAKA KOMUNIKASI Vol 1, No 2 (2018) ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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<![CDATA[ANTV television station is one of the television has a flagship program that became the current phenomenon is the Indian series "Uttaran" which aired every day. This show is not only interested in teenagers but also among housewives. This research uses quantitative approach with the aim to know whether there is influence between watching impression Uttaran in ANTV to social behavior of housewife in RT 05 RW 08 Keluarahan Malaka Sari Kecamatan Duren Sawit, Jakarta Timur. The research technique used in this research is survey and technical data analysis that is tested simple regression that begins with univariate analysis for descriptive statistic and then proceed with bivariate analysis of pearson correlations. The results of this study also shows that watching uttaran impressions affect the social behavior of housewives, so H0 is rejected means that the variables watching the uttaran impressive effect positive and significan on the social behavior of housewife variables. This research needs to be examined from the side of men who notebene they can only give comments made by mothers.]]>
<![CDATA[PENGARUH ENDOSER ANGGUN C. SASMI TERHADAP PEMINATAN PENGUNAAN PRODUK SHAMPOO PANTENE DI KALANGAN MAHASISWA ]]>
<![CDATA[Sungkono, Nono]]>
<![CDATA[ JURNAL PUSTAKA KOMUNIKASI Vol 1, No 2 (2018) ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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<![CDATA[The research is aimed to study the student’s assessment of Advertising in FIKOM UPDM (B) about Anggun C Sasmi as an endoser of the advertising of Pantene on the television. The effect between determination of shampoo pantene in FIKOM UPDM (B)’s students to Anggun C Sasmi as an endorser of Pantene’s advertising. The research use Theory Hierarchy of Effects and Model AIDA, correlation method with two variable, Anggun C. Sasmi as an Endorser and Determination of shampoo pantene in FIKOM UPDM(B)’s students, with populations 144 students and Sample(N) 59 students by the random sampling method.The reaserch concludes that, there is effect between variable Anggun C. Sasmi as an endorser to determination of shampoo pantene in FIKOM UPDM(B)’s students. That is shown by linear regression with r square ( r2 ) is 0.479, There is an effect between Anggun C. Sasmi as Endorser is 47,9% to determination of Shampoo Pantene in FIKOM UPDM(B)’s students, and 52,1% is contributed by the factors out of this research.]]>
<![CDATA[ANALISIS DRAMATURGI PENAMPILAN ANIES BASWEDAN DALAM KAMPANYE PILGUB 2017 ]]>
<![CDATA[Priyadi, Catur]]>
<![CDATA[ JURNAL PUSTAKA KOMUNIKASI Vol 1, No 2 (2018) ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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<![CDATA[This research purpose to analyse Anies Baswedan’s performance in his campaign during Governor election 2017 in Indonesia. Anies known as Indonesian Intelectual figure and decide to involve in Indonesian Politics. Researcher interest in Anies’s decision to involve in politics and to recognize his self, wheter during campaign or not.This research is Dramaturgi Analyst with interaction symbolic approach. Kind of research is qualitative. As a research, this only focused on Anies Baswedan’s appearance, while he was in the campaign. Data of this research is qualitative, where data has not numbers. All data were substansive that interprete with erudite references. The analyst data system that used in this research progress to identify Anies Baswedan’s appearance during his campaign in Governor election 2017. Identify Anies’s appearance divided in two parts, front stage ( during campaign) and back stage (daily life). As the result, researcher conclude that Anies Baswedan managed his impression in front stage well. Even this research found some discrepancies between his front stage and back stage. This Discrepancy is the differences between Anies’s Statements with his daily life.]]>
<![CDATA[PARTISIPASI KHALAYAK MEDIA ONLINE TERHADAP LIPTAN6.COM DALAM MEMENANGKAN PERSAINGAN INDUSTRI MEDIA MASSA DI INDONESIA ]]>
<![CDATA[Bayquni, Bayquni]]>
<![CDATA[ JURNAL PUSTAKA KOMUNIKASI Vol 1, No 2 (2018) ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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<![CDATA[Background of this research is new media or also called online media, researchers want to do an analysis of how Liputan6.com can do media convergence in accordance with market needs, so liputan6.com can win the competition in New Media or New Media industry. By looking at the formulation of the problem, it will be seen how the convergence in online media is done. The results of research on Liputan6.com stated that. In conducting Convergence Liputan6.com converges on the economy, on social and on culture, which further directs its preaching to young people. In addition, Liputan6.com also participates in the creation of affiliate program packaging, expression, collaboration of probleme solving and conection. By engaging the audience with a term called citizen journalism, so the audience to believe that what is conveyed contains elements of truth, and the last Commodification is Sibernat where the limitations of space and time become lost when directed and packaged in accordance with the purpose of Liputan6.com in informing the news. The results of research on Liputan6.com can be concluded that Liputan6.com has fulfilled the element in doing cultural participation in order to capture the competition of new media industry.]]>
<![CDATA[CORPORATE SOCIAL RESPONSIBILITY (CSR) PT. SIDO MUNCUL TBK ]]>
<![CDATA[Damayanti, Novita]]>;
<![CDATA[Arief, Muminto]]>;
<![CDATA[Rachmawati, Syifa]]>
<![CDATA[ JURNAL PUSTAKA KOMUNIKASI Vol 1, No 2 (2018) ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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<![CDATA[CSR activities are the company's contribution to society by balancing attention to economic, social, and environmental aspects as one of the determinants of good reputation. Research wants to know how the implementation and categorization of PT Sido Muncul CSR in maintaining reputation. The concept used is the Triple Bottom Line and the Theory of Excellence in Public Relations. The Triple Bottom Line concept to explain companies that want to be sustainable and guarantee the company's business continuity must pay attention to the concept of 3P (profit, people, planet). Excellence in public relations, to identify the communication model that PR is implementing in carrying out its role or function for the organization or company. The research approach to research is qualitative with the method used is a case study. The results of the research obtained are in every CSR program activity that is routinely carried out by PT. Sido Muncul practices a two way asymmetrical model because PR implements unbalanced two-way communication, where companies and communities do not attempt to adapt themselves to common interests, to change the public to fit the goals or objectives of the organization.]]>
